Coldest Night of the Year ups its target for third annual event

Organizers hope to collect $75,000 during Feb. 24 fundraiser in Bradford

Brian Shelley, chief executive and philanthropy officer, United Way Simcoe MuskokaImage supplied by United Way Simcoe Muskoka

NEWS RELEASE
UNITED WAY SIMCOE MUSKOKA
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United Way Simcoe Muskoka is excited to announce its third annual Coldest Night of the Year event on Feb. 24 in Bradford. This family-friendly “winterrific” walk through the heart of town is an opportunity for community members to come together to make a significant impact on local charities supporting individuals facing hurt, hunger, and homelessness.

This year, United Way Simcoe Muskoka is partnering with WOW Living to raise even more funds in support of our community’s most vulnerable people.

"Every person deserves a warm and safe place to call home,” says Brian Shelley, chief executive and philanthropy officer, United Way Simcoe Muskoka. "That's why your United Way is proud to partner with WOW Living in our shared effort to raise awareness and funds in support of those most in need in our community."

Participants will have a choice to participate in a 2.5 or 5km route and those walkers that raise more than $75 receive a Coldest Night of the Year toque. Following the walk, a warm meal will be provided at the Bradford and District Community Centre. Last year’s Bradford Coldest Night of the Year involved 200 walkers and 40 volunteers who helped to raise over $58,000. This year’s goal is to raise $75,000.

"Every dollar raised will go toward providing wrap-around support for our Out of The Cold Cafe guests. Instability can make the weight of life feel unbearable. Our WOW Living TEAM comes alongside people to help shoulder that weight while connecting guests with the resources they need to increase stability and hope," says Jodi Greenstreet, executive director, WOW Living.

Your United Way and WOW Living encourage everyone, young and old, to bundle up and collectively work towards building a warmer, more supportive community for all through Coldest Night of the Year.